{"id":35055,"date":"2023-04-03T17:12:28","date_gmt":"2023-04-03T23:12:28","guid":{"rendered":"https:\/\/bombbomb.com\/?p=35055"},"modified":"2024-04-03T07:23:10","modified_gmt":"2024-04-03T13:23:10","slug":"b2b-sales-personalization-samantha-stone","status":"publish","type":"podcasts","link":"https:\/\/bombbomb.com\/podcasts\/b2b-sales-personalization-samantha-stone\/","title":{"rendered":"The Power of Personalization in B2B Sales"},"content":{"rendered":"

\"Samantha
\nListen to “246. The Power of Personalization in B2B Sales w\/ Samantha Stone” on Spreaker.<\/a><\/p>\n

Apple Podcasts<\/a> | Spotify<\/a> | Google Podcasts<\/a> | Amazon<\/a><\/span><\/p>\n

B2B gets a bad rap for impersonal communication and stale content. Business-to-business conjures images of gray cubicles, crisp professional presentations, paper coffee cups, and dimly lit conference rooms. As B2B sheds those overtones and moves towards more engaging content and increasing authenticity, sales teams reveal themselves as a critical gateway for personality, personalization, and connection.<\/p>\n

What does it mean to personalize B2B? The answer can be anything from tying a blog post to a specific person or having speakers record quick intro videos for event promo. Bringing things to life. Humanizing them.<\/p>\n

You don\u2019t have to show the nitty gritty details of your job or spend hours researching someone to personalize B2B sales. It\u2019s not about pulling back the curtain to reveal the wizard or breaking the matrix. Personalization means connecting actions to people.<\/p>\n

When we put a face to the email, the cold call, or the invite, we remind customers that behind every outreach is a living, breathing person aiming to help solve real problems.<\/p>\n

We spoke with Samantha Stone<\/strong><\/a>, Founder & CMO of The Marketing Advisory Network<\/a> and author of Unleash Possible: A Marketing Playbook That Drives Sales<\/a>. She has built her career at the intersection of sales and marketing and champions the application of personalization in the B2B space and beyond.<\/p>\n

Samantha is no stranger to the power of personal touch. She built a course<\/a> unpacking how to uncover customer expectations and buyer insights, leverage them across sales and marketing, and what that means for the future of B2B. She aims to help B2B brands unlock the same level of connection B2C companies channel and bring B2B up to speed with personalization.<\/p>\n

Listen in to learn with Samantha:<\/p>\n