{"id":33148,"date":"2020-12-14T15:34:57","date_gmt":"2020-12-14T22:34:57","guid":{"rendered":"https:\/\/bombbomb.com\/?p=33148"},"modified":"2024-04-04T11:05:41","modified_gmt":"2024-04-04T17:05:41","slug":"video-analytics","status":"publish","type":"post","link":"https:\/\/bombbomb.com\/video-analytics\/","title":{"rendered":"How to Identify Ideal Customers Using Video Analytics"},"content":{"rendered":"<p>The benefits of email tracking go much deeper than most people realize. Think about it\u2026 If we don\u2019t know who\u2019s actually receiving our emails or engaging with the content we\u2019re sending \u2014 who do we follow up with? How do we know when the time is right to connect with ideal customers if we aren\u2019t even sure they&#8217;re interested in what we have to say?<\/p>\n<p>By using video tracking with BombBomb, you\u2019ll be able to better understand who is engaged in the content you send out and when they\u2019re engaging with that content.<\/p>\n<p>Check out the video below for a quick look at three ways to use video tracking to your advantage as explained by Kevin Andrews, BombBomb\u2019s Client Enablement Manager.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/b_IGdlmNKfE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>After you\u2019ve watched the video \u2014 continue reading for a more detailed look at why video tracking matters, as well as for more information on where to find your video analytics in BombBomb and how you can use that information to identify the customers that will help you grow your business!<\/p>\n<h2><span style=\"color: #4dc2be;\">Why Video Analytics Are Important<\/span><\/h2>\n<p>Analytics are important because the information gathered can help you understand if your communication with your customers is effective. What content gets opened? What content gets watched? What links get clicked? Unless every contact is sending you feedback, the only way to know the answer to these questions is by tracking this information.<\/p>\n<p>There are also a few other reasons tracking matters so much when it comes to reaching out to your clients:<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span>Helps to ensure your email is getting to the correct destination<br \/>\n<span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span>Enables you to respond to the right people \u2014 those engaging you the most<br \/>\n<span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span>Notifies you in real-time that your recipients are available<br \/>\n<span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span>Saves you time by ensuring you reach out to your most engaged customers<br \/>\n<span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span>Identifies what emails aren\u2019t being opened to help you create better content<br \/>\n<span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span>Allows you to follow up long term<\/p>\n<p>Now that we\u2019ve discussed why video tracking matters so much &#8211; let\u2019s talk tech and where to find your video tracking information in BombBomb.<\/p>\n<h2><span style=\"color: #4dc2be;\">Where to Find Video Analytics in BombBomb\u00a0<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-33150 size-full\" src=\"\/wp-content\/uploads\/2020\/12\/IMG_8449.jpg\" alt=\"video analytics\" width=\"940\" height=\"584\" srcset=\"\/wp-content\/uploads\/2020\/12\/IMG_8449.jpg 940w, \/wp-content\/uploads\/2020\/12\/IMG_8449-480x298.jpg 480w, \/wp-content\/uploads\/2020\/12\/IMG_8449-768x477.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>With BombBomb you\u2019re able to track emails, video plays, and link clicks.<\/p>\n<p>Let\u2019s get started!<\/p>\n<h4><span style=\"color: #ff6600;\">Video and Email Tracking Analytics<\/span><\/h4>\n<p>Log in to your BombBomb account using the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/bombbomb-video-webcam-scr\/mfldbojpjpgjlphijlbgefdjebkhdjom\" target=\"_blank\" rel=\"noopener noreferrer\">BombBomb Google Chrome Extension<\/a> or the BombBomb web app. Your dashboard will open and your basic tracking information \u2014 opens, clicks, and plays \u2014 can be found on the far right of your screen. This is our live-fire tracking feed!<\/p>\n<p>Live tracking offers you the opportunity to reach out to your customers when you know they\u2019re available because they\u2019ve just opened your email and played your video!<\/p>\n<h4><span style=\"color: #ff6600;\">Track by Email<\/span><\/h4>\n<p>Select the \u201cEmails\u201d tab at the top left of your dashboard screen. A new screen will open, click \u201cSending History\u201d on the top right of your screen.\u00a0 This displays all of the emails you\u2019ve sent over the past 30 days. Here you have the option to view tracking analytics by individual email and by send date. On the right side of your screen, you can view how each recipient has engaged with your content by opening your email, playing your video, and clicking any included links.<\/p>\n<h4><span style=\"color: #ff6600;\">Track Video Plays<\/span><\/h4>\n<p>Select the \u201cVideos\u201d tab at the top left of your dashboard screen and your Video Library will open. On the far right, there will be three icons, select the icon with three small bars \u2014 this will display your tracking information for that particular video.<\/p>\n<h4><span style=\"color: #ff6600;\">Create Segmented Contact Lists<\/span><\/h4>\n<p>You can also organize your analytics by creating a segmented list of the most engaged customers from your email tracking page. This feature is especially helpful when you\u2019ve sent emails that cast a wider net. Creating segmented lists can help you to separate everyone you should reach back out to from those less engaged customers. Having this information easily accessible allows you to work smarter, not harder!<\/p>\n<p>To create segmented contact lists, click the gear icon at the top right of your email tracking page, then click \u201cSegment.\u201d\u00a0 Here you have the option to segment by plays, non-plays, opens, non-opens, clicks, or non-clicks.\u00a0 Once you\u2019ve chosen one of these options, a new list of those specific segmented contacts will populate under your \u201cContacts\u201d tab which can be found at the top of your screen.<\/p>\n<p>These are just a few of our basic tracking features &#8211; for a more in-depth look at using BombBomb\u2019s tracking analytics, <a href=\"https:\/\/support.bombbomb.com\/hc\/en-us\/articles\/115000438292-Video-tracking\" target=\"_blank\" rel=\"noopener noreferrer\">follow this guide for video tracking<\/a> and <a href=\"https:\/\/support.bombbomb.com\/hc\/en-us\/articles\/115000438312-Email-tracking-\" target=\"_blank\" rel=\"noopener noreferrer\">this guide for email tracking<\/a>.<\/p>\n<p>Now that you know where to find your video tracking in BombBomb, let\u2019s talk about what to do with that information for both engaged and unnegated customers.<\/p>\n<h2><span style=\"color: #4dc2be;\">How to Use Video Analytics to Follow Up With Ideal Customers\u00a0<\/span><\/h2>\n<p>When you start tracking your video and email open rates, it\u2019s important to remember not everyone is going to engage in your content and that\u2019s OK!<\/p>\n<p>According to <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign Monitor<\/a>, the average email open rate is just 17.8%. And data for both your engaged and unengaged contacts is important, so don\u2019t get discouraged when you see lower open and play rates than you expected!<\/p>\n<h4><span style=\"color: #ff6600;\">How to Follow Up With Engaged Contacts<\/span><\/h4>\n<p>After you\u2019ve analyzed your tracking data, create customized follow-ups for your most engaged customers. Send a personal video and showcase your human side and to create a connection and build rapport!<\/p>\n<p>Review the videos and emails your customers are engaging with the most. Then, create and send value-driven content that fits the mold of what they\u2019ve already engaged with.<\/p>\n<p>Analyze your tracking data to gain a deeper level of understanding of what your viewers need.<\/p>\n<p>Use live tracking to reach out to your engaged contacts. If you can see a customer just opened your email and watched your video in real-time, it\u2019s more likely they\u2019ll be available at that moment. Use that window of opportunity to connect with them!<\/p>\n<h4><span style=\"color: #ff6600;\">How to Follow Up With Unengaged Contacts<\/span><\/h4>\n<p>Don\u2019t get overwhelmed if some of your contacts don\u2019t open an email or two in a row.<\/p>\n<p>Analyze what your customers aren\u2019t engaging with and review that information. Don\u2019t continue to send repetitive emails that people aren\u2019t interested in.<\/p>\n<p>Take a look at your video play rates &#8211;\u00a0 if your contacts aren\u2019t finishing your videos and getting to your CTA or the important information you need them to know, this may be a reason for a lack of engagement. Consider restructuring your videos by putting a CTA at both the front and back end of your videos. <a href=\"https:\/\/bombbomb.com\/video-ctas-your-audience-cant-help-but-click\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here for some tips on how to create great calls-to-action!<\/a><\/p>\n<p>Use your tracking data for unengaged contacts to ask yourself the following questions:<\/p>\n<p><span style=\"color: #ff6600;\"><b>1.<\/b><\/span> Why aren\u2019t they opening my emails?<br \/>\n<span style=\"color: #ff6600;\"><strong>2.<\/strong><\/span>\u00a0How can I serve this person or this group of people better?<br \/>\n<span style=\"color: #ff6600;\"><b>3.<\/b><\/span> What can I send that would be more interesting to them?<\/p>\n<p>Reach out to these contacts because they aren\u2019t engaging with what you\u2019re sending.<\/p>\n<p>Let them know you would love some feedback on what they would like to receive from you<\/p>\n<p>By contacting these customers, you\u2019re showing that you care about their time. You don\u2019t want to spam their inbox with things that they don\u2019t want or need. Reaching out also provides another opportunity for ongoing and personal communication.<\/p>\n<p>If you need ideas for following up with both engaged and unengaged contacts, you can find a fantastic guide, <a href=\"https:\/\/bombbomb.com\/follow-up-sales-email-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<h2><span style=\"color: #4dc2be;\">Need Additional Guidance for Using Video Analytics to Identify Ideal Customers?\u00a0<\/span><\/h2>\n<p>If you\u2019re looking for more specific guidance, we\u2019ve included a few links for tracking on different platforms below:<\/p>\n<p><span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span><a href=\"https:\/\/support.bombbomb.com\/hc\/en-us\/articles\/360047065751-Video-tracking-in-the-Android-app\" target=\"_blank\" rel=\"noopener noreferrer\">Android Tracking<\/a><br \/>\n<span style=\"color: #ff6600;\"><strong>\u2022 <\/strong><\/span><a href=\"https:\/\/support.bombbomb.com\/hc\/en-us\/articles\/360047064531-Video-tracking-in-the-iPhone-app\" target=\"_blank\" rel=\"noopener noreferrer\">iOS\u00a0 Tracking<\/a><\/p>\n<p>And if you want to learn more about how to identify ideal customers using video analytics, we\u2019ve embedded a full webinar below\u2026<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/4uX9WEBgU5U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of email tracking go much deeper than most people realize. Think about it\u2026 If we don\u2019t know who\u2019s actually receiving our emails or engaging with the content we\u2019re sending \u2014 who do we follow up with? How do we know when the time is right to connect with ideal customers if we aren\u2019t [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":33150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/posts\/33148"}],"collection":[{"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/comments?post=33148"}],"version-history":[{"count":0,"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/posts\/33148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/media\/33150"}],"wp:attachment":[{"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/media?parent=33148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/categories?post=33148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bombbomb.com\/wp-json\/wp\/v2\/tags?post=33148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}